53 | ⚡ From Idea to Market in DAYS: The Radical Prototype Method That Saves Millions 💡 with J Li (Prototype Thinking Labs)

Oct 1, 2024

40:30

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Episode notes

J Li is a partner at Prototype Thinking Labs, and a champion of the firm's unique methodology that boosts confidence levels in ideas from 10-40% to 60-70% through focused experimentation and iterative testing.

In this episode of Good Revenue, host Neeta Bidwai and J cover:

• The importance of addressing the neglected early stages of product development

• How to measure confidence in your prototypes

• The significance of understanding the 'tango' or core interaction in testing,

• Case studies covering the difference between early-stage and high-confidence experiments

• How to mitigate risk by validating crucial elements early on.

• Effective methods for engaging users and gathering invaluable feedback

• The shortcomings of traditional testing methods like landing pages and A/B tests

• Practical tips for companies looking to implement this approach

J offers valuable insights that could save years of development time while ensuring successful market engagement. Whether you're a startup or a large enterprise, this episode is packed with advice to refine your product development process.

Where to find J:

https://www.linkedin.com/in/jfanli/

https://www.prototypethinking.io/

Where to find Neeta:

https://www.linkedin.com/in/neetabidwai/

Where to find Good Revenue:

https://goodrevenue.io/goodrevenue

Highlights:

00:00 Introduction to Good Revenue

00:14 Understanding Prototype Thinking Labs

00:31 The Concept of Prototype Thinking

03:07 Measuring Confidence in Prototypes