In this episode of Startup Hustle, Matt Watson chats with Rex Kurzius, founder and CEO of Asset Panda, about the exciting (and sometimes messy!) world of building a global SaaS company.
Get ready to hear about:
- The entrepreneurial itch: Rex, a serial entrepreneur, shares his insights on what drives him to build new businesses constantly.
- From home inventory to global asset tracking: Discover how Asset Panda pivoted from a consumer product to a successful B2B solution for tracking assets worldwide.
- Localization and the challenges of global markets: We explore the complexities of data privacy, language barriers, and cultural differences when selling software internationally.
- Unexpected use cases: From weird machines to body parts, Rex reveals the surprising ways companies worldwide use Asset Panda.
- Global marketing strategies: Matt and Rex discuss the various approaches to marketing a SaaS product internationally, including organic search and partnerships.
- The importance of customer fit: Learn why identifying the ideal customer profile is crucial for success in the global SaaS market.
- Compliance in a globalized world: We delve into the challenges of data privacy regulations like GDPR and how to navigate them effectively.
- The power of partnerships: Discover how Rex's MSP program leverages local partners to provide exceptional customer support worldwide.
- The rewards of going global: Rex shares the satisfaction of providing value to customers internationally and building strong relationships.
Join us for an insightful discussion on the exciting world of building a global SaaS company!
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This episode is sponsored by Full Scale:
Visit the Asset Panda website:
Learn more about Rex Kurzius:
https://www.linkedin.com/in/rex-kurzius-%F0%9F%90%BC-517aa9
Highlighted Discussion Points
- Entrepreneurship, business ideas, and asset tracking. 1:27
- Tracking assets globally with localization and language support. 6:48
- Tracking assets and managing inventory globally. 12:02
- Global marketing strategies and challenges. 17:01
- Global expansion, customer profiles, and compliance challenges. 22:04
- Data privacy and compliance challenges for SaaS companies. 27:11
- International business challenges and partnerships. 31:05
- Global SaaS company challenges and successes. 37:46
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