We all know that it’s so much easier to keep your existing clients rather than constantly hustle for new ones, so this week Rachel & Lynne are chatting with customer retention expert Nadine Nethery. Nadine, an audience-driven copywriter and retention strategist, discusses the importance of retaining clients over constantly hustling for new ones.

It's a great episode, as Nadine shares insights on:

How to create personalised customer experiences
Using tools for personal video messages
Automating customer touchpoints with email marketing platforms.
The value of referral partner programs
How AI is impacting freelance copywriters
How freelancers can position themselves as strategic partners rather than transactional vendors

Listen to Nadine's podcast, What Would They Do here: https://podcasts.apple.com/au/podcast/what-would-they-do-the-customer-experience-podcast/id1796323283

Connect with Nadine at www.candocontent.com

And find her Virtual Scratchie Card: https://link.candocontent.com/content-byte-scratchie Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/ Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co

Nadine Nethery on how freelancers can retain customers