SE05 EP03: Core Focus Areas in Media Buying for Direct-to-Consumer Commerce

Jan 31, 2020

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On today's episode, Kunle talks about five areas of focus direct-to-consumer ecommerce brands should base their media buying activities on.

Regardless of the paid media platform, these principles will help form your overarching strategy so that you apply tactics.

Here is a summary of the five points discussed:

Winners of the game drive high reach and high frequency
Media buying is a hunt - you need to dial-in on sub-audiences
Is your on-site funnel leaking and costing you cash?
What are your micro-conversions?
For established brands - don’t stagnate, innovate - dial in on product improvements

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This episode is brought to you by:

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