Food Porn Meets Social Media: SORTED FOOD

"It's cool to be a foodie now. Whereas it used to be a very niche thing, all over now..whether it's pop-up food markets or open kitchen restaurants... food on TV, and in the real world, is a kind of cool space to be in."

On this week's show I speak to Ben, Jamie, Mike and Barry who launched SORTED food in 2010 after finishing university. 

The Wall Street Journal calls their show "food porn meets social media" whilst The Independent calls them "the food equivalent of Instagram or Spotify".

They describe their own show as a "mix of food, recipes, video and banter".

With over TWO million social followers including Barrack Obama and David Cameron, and ELEVEN million downloads per month, I spoke with the guys to find out how they became the world's most engaged cooking channel - that's also inspiring a younger generation to think more about what they eat.

Also on today's show I speak to Raise Bakery's Jeremy Jacobs. I spoke with Jeremy on how he took voluntary redundancy to help his mum launch a family business.

With his dad onboard they went from strength to strength, at one time supplying Virgin Atlantic Airways with over four million cupcakes. 

It hasn't always been a smooth ride but it's all been invaluable in bringing the family closer together and in giving back to the startup community through Jeremy's voluntary work as a Virgin StartUp mentor and 'entrepreneur in residence at Brighton & Hove's City College.