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Will Rhind on Gold's New Role in Markets and ETF Opportunities in Commodities

Aug 22, 2025
Will Rhind, Founder and CEO of GraniteShares ETF, shares his insights on the evolving ETF landscape and gold's role as a safe haven in today's market. He emphasizes the Federal Reserve's autonomy and its implications for interest rates, alongside the growing popularity of leveraged ETFs. Rhind discusses innovative financial products in commodities and the competitive advantages that distinguish ETF companies. He also explores emerging opportunities in the commodity market, highlighting its appeal compared to traditional equities and cryptocurrencies.
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INSIGHT

Markets Waiting For Fed Guidance

  • Markets are positioning for rate cut guidance and quiet summer trading can amplify moves.
  • Will Rhind expects Powell to open the door for cuts and sentiment to push equities higher into year-end.
INSIGHT

Autonomy Of The Fed Moves Markets

  • Fed autonomy matters to markets and perceived loss would trigger a sharp negative reaction.
  • Will Rhind says markets have already punished any perceived changes to the Fed's independence.
ANECDOTE

GraniteShares' Commodity Roots

  • GraniteShares began focused on commodities when they were out of favor and later expanded as retail participation rose.
  • Will Rhind recounts that fintech and retail trading access enabled new ETF product demand.
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