Episode #4: Catriona Horey - I'm Too Far Away From The Joy

Catriona Horey is an executive coach based in London and a lead trainer, supervisor and assessor of coaching for the MOE Foundation. She spent the first ten years of her career transforming the performance of nonprofits, social enterprises and leaders in social innovation, but in 2013 a bereavement and a collapsed lung led to her reassessing her priorities, with the message ‘I’m too far away from the joy’ appearing in her mind. That set her off on her journey into coaching, leading to a thriving business today working with leaders in social innovation, high potential professionals and women who want to redefine their priorities.

In this episode, we talk about:

- How becoming a mother has been fundamental in the way she has developed her business and how it is possible to have it all, but over a lifetime.

- The question her coach asked her which made her look at her whole career plan completely differently.

- Marketing: why you should choose the marketing strategy that works for YOU, and the marketing distinction that made the difference for Catriona.

- What Catriona did to generate 11 clients when her first batch of practice clients wrapped up.

- The way Catriona thinks and talks about her purpose in life.

Over the course of this podcast, Catriona and I hit SO MANY of the common questions and challenges coaches face, including money, the question of niche, coaching on the phone, networking, connecting and more. And in case we had missed any, make sure to listen to the end for Catriona’s five brilliant tips to shortcut to coaching success!

www.thecoachsjourney.com

For more information about Catriona, find her on LinkedIn at https://www.linkedin.com/in/catrionahorey or visit her (minimalist) website, which has been ‘coming soon’ ever since I met her, at https://www.withcatriona.com/

For information about Robbie’s wider work and writing, visit www.robbieswalecoaching.com.

Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQg

Things and people we mentioned (that you might be interested in):

~2 mins – Future Leaders Trust, now rebranded as Ambition School Leadership: https://www.ambition.org.uk/

~4 - Andrea Berkeley: https://www.linkedin.com/in/andrea-berkeley-4056673/

~15 – Camilla Mendoza: https://camillamendoza.com/

~22 –Simon Hampel: https://leadersquest.org/people/simon-hampel

~23 – MOE Foundation: https://moefoundation.com/

~25 – Culture at Work: http://www.coachingcultureatwork.com/ and Carol Wilson: https://uk.linkedin.com/in/coachingcultureatwork

~27 – Natalie Scholey: https://www.linkedin.com/in/natalie-scholey/

~28 – Tony Phillips: https://uk.linkedin.com/in/tonyjphillips

~32 – Rich Litvin: https://richlitvin.com/

~33 – Coaches Rising: https://www.coachesrising.com/

~33 – CTI + their certification programme: https://coactive.com/

~37 - Nicole Berg: https://www.linkedin.com/in/nicolejberg/ and Coaching at Work: https://www.coaching-at-work.com/

~42 – International Coaching Federation (ICF): https://coachfederation.org/ and their credentials, ACC and PCC: https://coachfederation.org/icf-credential

~44 – Anna Lundberg: https://annaselundberg.com/

~45- The Prosperous Coach by Rich Litvin and Steve Chandler: https://richlitvin.com/the-prosperous-coach/

~48 - My LinkedIn Articles: https://www.linkedin.com/in/robbieswale/detail/recent-activity/posts/ and the first post I wrote as part of the ’12 minute’/train practice I designed with my coach: https://www.linkedin.com/pulse/train-series-1-stories-robbie-swale/

~64 – Catriona’s LinkedIn page: https://www.linkedin.com/in/catrionahorey

~66 – Climate Change Coaches and their Coaching Circle: https://www.climatechangecoaches.com/startyourjourney

~69 – The Wildfowl and Wetlands Trust, Slimbridge: https://www.wwt.org.uk/wetland-centres/slimbridge

~70 – Ramsar Treaty: https://www.ramsar.org/ ~93 – Robert Holden: https://www.robertholden.com/

~95 – Darren Robson: https://www.darrenrobson.com/

~96 – Ben Dooley: http://bedo.org/

~99 – Catriona’s List of Training: Masterful Coaching Mentor Group - Ben Dooley MCC - Completed 2018; Narrative Coach Enhanced Practitioner - WBECS (Dr David Drake) - Qualified 2018; Certified Professional Co-Active Coach (CPCC) - The Coaches Training Institute - Qualified 2015; Associate Certified Coach (ACC) and Member - International Coach Federation - Qualified 2015; Licensed Firework Career Coach - The Firework Coaching Company - Qualified 2015; Organisation & Relationship Systems at Work - CRR Global - Completed 2015; Core Skills Coaching Programme (Education Sector) - Growth Coaching International - Completed 2015; Coaching and the Enneagram - Success Intelligence (Robert Holden) - Completed 2014; MOE Professional Certified Coach - The MOE Foundation - Qualified 2014

~102 – Ann Farrell: https://www.linkedin.com/in/annfarrell1/

~109 – WBECS: https://www.wbecs.com/, London Coaching Group: https://www.londoncoachinggroup.co.uk/

~110 – Hub Dot: https://hubdot.com/