On this episode, Keri McGhee, CMO of Attentive, discusses the role of finance in marketing, staying current with new tech trends, the balance between AI and human touch, the blurring lines between B2B and B2C marketing, and building high-performing teams. She also emphasizes the importance of putting the customer first and being the voice of the customer in all marketing strategies.

Tune in to learn:

The Role of a CMO and the Importance of Storytelling
Balancing Short-Term Results and Long-Term Brand Building
Building Trust with the C-suite and ELT
Connecting with Key Roles in the Industry
Staying Current with Tech Trends
The Importance of Personalization and Emotional Connection
Balancing AI and Human Touch
Using AI in Marketing
Building High-Performing Teams

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

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