The Growing Band Director Episode 4 - Branding Your Band
Mar 11, 2022
They talk logos and how a consistent visual identity builds recognition. They cover making parents' lives easier with clear schedules and repeated communication. They explain building a functional, mobile-friendly website full of recordings and resources. They discuss recruitment tactics like showcasing older students, community performances, and keeping a visible brand through consistency.
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Build Consistency In Rehearsal Routines
- Be consistent in rehearsal and classroom routines so students perform without anxiety.
- Practice the way you wish to perform to build predictable, calm performances.
Make Band Life Easy For Parents
- Do over-communicate with parents so they always know expectations and schedules.
- Make band participation as easy as possible for families to increase reliability.
Directors Must Treat Programs Like A Business
- Branding and promotion aren't taught well in music education programs, yet they matter for program survival.
- Directors must treat their program as a business that needs logos, marketing, and consistent systems.