#33: The Responsible AI Manifesto, the Meta AI Tool That Might Be Your New AI Assistant, and the First Marketing AI Job Listing

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Feb 7, 2023

Delve into the realm of responsible AI with a newly crafted manifesto outlining 12 guiding principles for ethical business practices. Discover Meta's CICERO, an AI capable of human-level negotiation and its potential applications in business. Learn about the exciting job opportunity for an AI Marketing Specialist, signaling the rising demand for AI-savvy talent in marketing. The discussion also touches on innovative AI tools revolutionizing video production and the broad implications of generative AI in creative industries.

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INSIGHT

Build vs. Buy AI

Building AI tech requires different considerations than buying it.
Responsible AI principles should consider data usage and human oversight.

INSIGHT

Cicero's Implications

Cicero combines strategic reasoning and natural language processing.
This could enable AI assistants to negotiate deals and navigate complex situations.

ADVICE

AI Beyond Writing

Don't limit AI's potential to writing tools.
Cicero demonstrates AI's ability to impact business and personal negotiations.

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This week on The Marketing AI Show, the guys discuss responsible AI, do a deeper dive into Meta’s CICERO (after a short discussion in Ep. 25 of the podcast), and the job posting Mike came across for an AI Marketing Specialist. Is this the first?

A manifesto for responsible AI—for companies to use for themselves

Last week on the Marketing AI Institute blog, you may have seen our Responsible AI Manifesto for Marketing and Business. In it, Paul lays out the 12 principles that we’re using to guide us in the responsible use of AI within our organization. From this blog post and Paul’s subsequent LinkedIn post, we received feedback, comments, and some praise on taking this step. Much of the feedback asked if we had considered a certain principle, or questioned one of the bullet points in the article. On the podcast, Paul and Mike walk through each principle and break down their thoughts and how businesses and marketing leaders can use this document to create a manifesto of their own.

What is CICERO…and what are the implications?

In November 2022, Meta AI introduced CICERO, the first AI to play at a human level in Diplomacy, a strategy game that requires building trust, negotiating, and cooperating with multiple players…essentially trying to make it fundamentally honest and collaborative. Is there a place for CICERO in business and life? Will AI assistants be able to help us negotiate and navigate through life? Many of these questions touch on conversations Paul has had, and posts he’s shared: there’s a much bigger story to these AI developments, and the implications for business and society are huge.

The first (that we’ve seen) AI marketing job listing

Tomorrow.io’s CMO Dan Slagen shared his company’s most recent job posting for an AI Marketing Specialist. The good news is that this is a junior role, and years of experience aren’t needed. It’s interesting and exciting that one function of this role will be to stay up to date on the latest AI developments and learn to pilot and scale AI programs as they learn. What a great way for businesses to stay ahead of the AI curve and bring on interested, enthusiastic talent.

This podcast episode ends with rapid-fire questions talking about Big Tech’s Q1 earnings calls, updates on Microsoft and Bing, ChatGPT breaking records, and Runway Gen-1’s big announcement.

Listen to this week’s episode on your favorite podcast player and be sure to explore the links below for more thoughts and perspective on these important topics.