The Hustle Daily Show How entrepreneurs are cashing in on D&D
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Oct 21, 2025 The booming Dungeons & Dragons economy is creating a gold mine for small businesses. Entrepreneurs are cashing in through unique gaming accessories like handmade dice and character journals. The rise in popularity is fueled by shows and cultural trends, with creatures like owlbears gaining traction. A thriving micro-economy is developing around custom accessories sold at conventions and online. Additionally, innovative digital tools are enhancing the D&D experience, allowing for rich storytelling and community engagement.
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Mainstream Revival Creates Market
- Dungeons & Dragons moved from niche to mainstream thanks to shows and games boosting awareness.
- That mainstreaming creates broad demand for adjacent businesses and products.
Products Enhance Immersion
- Entrepreneurs create sensory and narrative accessories that enhance gameplay immersion.
- Products like candles, illustrated DM screens, and journals extend the game's storytelling experience.
From College Props To A Shop
- Irene Cabreas started making D&D props in college because she couldn't afford store-bought gear.
- She turned those homemade items into a business selling dice, journals, and DM screens.