Equity Yes, Chief
Oct 26, 2022
Carolyn Childers and Lindsay Kaplan, co-founders of Chief, discuss their mission to empower women in leadership roles through a unique membership model. They explore the growth of their community, skyrocketing from 200 to 20,000 members, and the importance of tailored support for women executives. The duo critiques limiting terms like 'girlboss', emphasizing a broader, mission-driven approach to leadership. They also dive into challenges faced in corporate structures and the significance of peer groups in fostering connection and mentorship among women in senior roles.
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Chief's Competitive Edge
- Chief's biggest competitor is time, given their focus on busy senior executive women.
- Their community-first approach allowed them to thrive even when physical spaces were closed during the pandemic.
Niche Focus
- Chief targets executive-level women with specific needs around mentorship and leadership development.
- This niche focus differentiates them from broader women's communities.
Business Model
- Chief operates on a membership model, with 70% of fees sponsored by employers.
- This B2C2B approach positions Chief as a valuable resource for companies investing in women's leadership.