The Garage: Tools For Retail Media Innovation In-store Retail Media is Changing the Game
On this episode of The Garage, we dive deep into the intriguing and ever-important facet of In-Store Retail Media. In an increasingly virtual world, brands may overlook the importance of enhancing and creating powerful in-store experiences to connect with customers.
Yet, it remains a critical avenue for brands to make a meaningful impact. Listen in as Todd Hassenfelt, Global Digital Commerce Senior Director at Colgate-Palmolive, along with returning guests Dan Hight, VP of Media Partnerships at Placer AI, and Paul Brenner, SVP of Global Retail Media at Vibenomics, and hosts Dan Massimino and Evan Hvorka, dissect the role of in-store retail media in the industry’s evolving landscape.
Together, they explore the latest innovations redefining how brands connect with consumers in physical environments and how this in-store experience allows retailers to understand consumer needs more clearly. They further discuss the changing nature of the in-store experience as more than just product-pushing; it’s now about problem-solving.
Unpacking the importance of compelling content in enhancing the in-store experience, the conversation also highlights the need for quality messaging that resonates with shoppers and drives engagement.
While the conversation looks at the potential of in-store retail media, it also examines the challenges of measurement and data sharing in retail media, stressing the importance of conversion rate data and actionable insights for brands to optimize their strategies.
From industry best practices like collaboration and potential standardization to the need to reimagine the brand-to-consumer connection through in-store experiences, this episode of The Garage is not one you want to miss.
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