Paige Cey is the Co-Founder and Co-CEO of Benny.
Benny is a new take on energy drinks.
Takeaways
- The idea for Benny emerged from a shared love for adaptogens.
- The adaptogen trend and tailwind.
- Where the name Benny came from.
- The brand targets a millennial and Gen Z audience.
- In-person events.
- Building community for Benny.
- Social media strategy.
- Wholesale distribution.
- Flavor decisions.
- Relationships with co-packers.
- US expansion plans.
- Co-founder relationships.
- Thoughts on pricing.
- Hints at future products.
Chapters
00:00 The Genesis of Benny: A Startup Journey
02:54 Crafting the Product: From Idea to Reality
06:11 Branding and Community: Building Friends with Benny
09:06 Navigating Production: The Co-Packer Experience
12:06 Marketing Strategies: In-Person Events and Community Engagement
15:11 Wholesale vs. E-Commerce: Balancing Distribution Channels
18:10 Flavor Decisions: Crafting Unique Taste Experiences
20:46 Customer Relationships: Engaging with Benny Drinkers
24:19 Innovative Beverage Launch and Consumer Engagement
26:46 Understanding Adaptogens and Their Benefits
30:04 Social Media Strategy and Community Building
32:12 The Importance of Authenticity in Brand Storytelling
36:09 Plans for U.S. Expansion
39:16 Co-Founder Dynamics and Relationship Building
41:42 Personal and Professional Growth
44:07 Mindset and Resilience in Entrepreneurship
Keywords
Benny, startup, adaptogens, yerba mate, branding, community, e-commerce, wholesale, flavors, marketing, Beverage industry, energy drinks, pricing strategy, adaptogens, retail strategy, social media marketing, community building, U.S. expansion, funding, co-founder relationships, entrepreneurship
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