Paige Cey is the Co-Founder and Co-CEO of Benny.

Benny is a new take on energy drinks.

Takeaways

The idea for Benny emerged from a shared love for adaptogens.
The adaptogen trend and tailwind.
Where the name Benny came from.
The brand targets a millennial and Gen Z audience.
In-person events.
Building community for Benny.
Social media strategy.
Wholesale distribution.
Flavor decisions.
Relationships with co-packers.
US expansion plans.
Co-founder relationships.
Thoughts on pricing.
Hints at future products.

Chapters

00:00 The Genesis of Benny: A Startup Journey

02:54 Crafting the Product: From Idea to Reality

06:11 Branding and Community: Building Friends with Benny

09:06 Navigating Production: The Co-Packer Experience

12:06 Marketing Strategies: In-Person Events and Community Engagement

15:11 Wholesale vs. E-Commerce: Balancing Distribution Channels

18:10 Flavor Decisions: Crafting Unique Taste Experiences

20:46 Customer Relationships: Engaging with Benny Drinkers

24:19 Innovative Beverage Launch and Consumer Engagement

26:46 Understanding Adaptogens and Their Benefits

30:04 Social Media Strategy and Community Building

32:12 The Importance of Authenticity in Brand Storytelling

36:09 Plans for U.S. Expansion

39:16 Co-Founder Dynamics and Relationship Building

41:42 Personal and Professional Growth

44:07 Mindset and Resilience in Entrepreneurship

Keywords

Benny, startup, adaptogens, yerba mate, branding, community, e-commerce, wholesale, flavors, marketing, Beverage industry, energy drinks, pricing strategy, adaptogens, retail strategy, social media marketing, community building, U.S. expansion, funding, co-founder relationships, entrepreneurship

Paige Cey from Benny