The Latino Vote How New Jersey Flipped. Dr. Patricia Campos-Medina on Winning 68% of the Latino Vote
Chuck Rocha and Mike Madrid sit down with Dr. Patricia Campos-Medina — immigrant, labor leader, campaign strategist, and the highest-ranking Latina on Mikie Sherrill's 2025 New Jersey gubernatorial campaign.
After New Jersey saw massive Democratic losses among Latino voters in 2024—with Trump gaining up to 24 points in some counties—Mikie Sherrill achieved a stunning turnaround, capturing 68% of the Latino vote.
Dr. Campos-Medina pulls back the curtain on one of the largest Latino vote swings in America, explaining how New Jersey Democrats reversed years of GOP gains by rebuilding trust, investing early, and talking directly about the economic crisis Latinos are living every day.
Key takeaways include:
- Why Latinos shifted to Trump in 2024 and what brought them back
- The importance of having Latino operatives making decisions, not just translating messages
- How opening up consultant contracts transformed the ground game
- The difference between 30-day campaign investments and year-round community engagement
- Why both parties competing for Latino votes strengthens the community's negotiating power
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Recorded November 12, 2025.
🎙️ Featuring: Dr. Patricia Campos-Medina - President of Latina Civic Action (https://latinacivicaction.com/)
Check out her website: https://patriciacamposmedina.com/
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