Nick Childs, the Co-Founder and Chief Creative Officer of DIRT, joins the show to share his journey from creating Super Bowl ads to measuring the neuroscientific reactions of consumers. Hear how DIRT uses biometric sensors to measure consumer reactions to ads, the Galvanic Skin Response, secret to pulling off a great Super Bowl ad, best part of film festivals, and story behind the E-Trade baby. Connect with Nick at WeAreDIRT.com and on Twitter at @NickChilds
