Ben Solari, VP of Sales at Jellyfish, shares sales advice for taking technical products to market.

If you’re not super technical, sales is a great way to get your foot in the door in the startup world. That’s how Alex (our host) got started at Yelp before eventually founding Dock.

But what happens when you have to sell a very technical product to a very technical audience?

Ben Solari joins us in this episode to talk about leading sales teams at DataRobot and Jellyfish—two products aimed at engineering leaders.

Alex and Ben discuss:

The benefits of being a seller with an equities trading background
How Ben learned to sell technical products
DataRobot and Jellyfish's early sales strategies
Scaling DataRobot's sales team to 30 account executives
Jellyfish's top-down sales pitch
Collaborating with marketing

Selling to Engineers: Ben Solari on leading sales at DataRobot & Jellyfish