Do you ever feel like you can’t stop spending money? That you spend money without much second thought or consideration? If you do, you’re not alone. The truth is when it comes to spending money, oftentimes we aren’t thinking rationally, but rather are relying on more emotional and subjective thinking to drive our purchasing decisions. Many women don’t realize their purchasing decisions are being governed by powerful cognitive biases and psychological phenomena. When we start to look closer at these biases we can start to understand the answer to the question “Why do we buy?”.

On this episode of The Money Love Podcast, we are looking at the five main cognitive biases that drive us to buy. We take a look at each to understand what they are, how they affect us psychologically, and how marketers utilize them to increase the likelihood of you spending money.  Ultimately this episode will increase your level of awareness and help you be the watcher of your own mind to become a more mindful and intentional spender. Enjoy!

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