What a parenting expert (and toddlers) can teach PMs about product engagement | Julie King

Julie King is a renowned parenting expert, author, and workshop leader who has dedicated her career to helping parents communicate more effectively with their children. She is the co-author of two bestselling books: "How to Talk So Little Kids Will Listen” and "How to Talk When Kids Won't Listen”.

Julie joined this episode to discuss:

• The trick to get kids to leave the park (and your users to retain)

• The secret framing solution for showing kids (and users) their progress

• The way to ask someone to do something that is foolproof

• How to set boundaries and still acknowledge feelings (employee management 101)

• The psychology behind getting your kids to go to bed (or users to engage)

This episode reveals why the same psychological principles that work with stubborn toddlers can transform your product strategy and team dynamics.

Whether you're designing user flows, managing stakeholder relationships, or creating engagement strategies, Julie's communication framework offers valuable techniques for influencing behavior without creating resistance—critical skills for anyone building a successful product.

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