This podcast explores the use of dynamic pricing in industries like concerts, supermarkets, and restaurants. It discusses how artists like Bruce Springsteen and Taylor Swift use dynamic pricing for their shows. It also explores the potential benefits and challenges of implementing dynamic pricing in supermarkets and the negative impact it can have on restaurants. The podcast concludes by discussing the need for regulation and transparency in dynamic pricing to protect consumers.
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Quick takeaways
Artists like Bruce Springsteen and Taylor Swift have experimented with dynamic pricing for concert tickets, facing criticism no matter the approach taken.
Supermarkets are using dynamic pricing to prevent food waste and cater to specific customer needs, but restaurants face challenges due to negative consumer sentiment.
Deep dives
Dynamic Pricing in Concert Tickets: Balancing Pricing and Fan Loyalty
Artists like Bruce Springsteen and Taylor Swift grapple with setting ticket prices to avoid taking advantage of fans or enriching scalpers. They face criticism no matter what they choose. Springsteen's attempt to keep all tickets $95 or less backfired when tickets were resold at higher prices. Later, he introduced dynamic pricing to secure some revenue from resales, which drew backlash. Taylor Swift faced similar issues, using dynamic pricing to deter scalpers, but complaints arose about high prices. Dynamic pricing is enabled by the artists and can cause discontent among fans.
Dynamic Pricing in Supermarkets: Preventing Food Waste
Supermarkets are exploring dynamic pricing to prevent the waste of perishable goods. By adjusting prices based on the shelf end date and using electronic shelf labels, supermarkets can gradually reduce prices to prevent waste and benefit specific customers, like families. Some supermarkets in the Netherlands have already implemented dynamic pricing.
Dynamic Pricing in Restaurants: Challenges and Consumer Sentiment
Dynamic pricing in restaurants faces challenges due to negative consumer sentiment. Research indicates that dynamic pricing leads to decreased customer loyalty, with many consumers viewing it as price gouging and finding it inconvenient. Dynamic pricing can complicate decision-making and budgeting for customers. Striking a balance between ensuring profitability for restaurants and fair pricing for customers remains a challenge.
In the second part of the series, in the second part of the series, we look at supermarkets and restaurants.
Dynamic pricing it could help cut down on food waste, but would it favour people who can choose when they shop? And we ask why restaurant-goers have yet to develop a taste for it.
We also find out how artists like Bruce Springsteen and Taylor Swift have experimented with dynamic pricing to set the prices for their concerts.
Finally, we ask if dynamic pricing needs to be regulated more strictly. Is it fair? Does it allow companies to get away with price-gouging? We speak to the head of a consumer rights group who says that more transparency is needed to protect shoppers.
Produced and presented by Gideon Long
(Image: A food market in the US. Credit: Getty Images)
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