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Business Daily

Should dynamic pricing be regulated?

Jan 31, 2024
18:30
Snipd AI
This podcast explores the use of dynamic pricing in industries like concerts, supermarkets, and restaurants. It discusses how artists like Bruce Springsteen and Taylor Swift use dynamic pricing for their shows. It also explores the potential benefits and challenges of implementing dynamic pricing in supermarkets and the negative impact it can have on restaurants. The podcast concludes by discussing the need for regulation and transparency in dynamic pricing to protect consumers.
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Podcast summary created with Snipd AI

Quick takeaways

  • Artists like Bruce Springsteen and Taylor Swift have experimented with dynamic pricing for concert tickets, facing criticism no matter the approach taken.
  • Supermarkets are using dynamic pricing to prevent food waste and cater to specific customer needs, but restaurants face challenges due to negative consumer sentiment.

Deep dives

Dynamic Pricing in Concert Tickets: Balancing Pricing and Fan Loyalty

Artists like Bruce Springsteen and Taylor Swift grapple with setting ticket prices to avoid taking advantage of fans or enriching scalpers. They face criticism no matter what they choose. Springsteen's attempt to keep all tickets $95 or less backfired when tickets were resold at higher prices. Later, he introduced dynamic pricing to secure some revenue from resales, which drew backlash. Taylor Swift faced similar issues, using dynamic pricing to deter scalpers, but complaints arose about high prices. Dynamic pricing is enabled by the artists and can cause discontent among fans.

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