Welcome to episode 12 of the Artificially Intelligent Marketing Podcast, hosted by Paul Avery and Martin Broadhurst. In this episode, we discuss the latest developments in AI-powered marketing technologies and how businesses can effectively leverage them to achieve their marketing goals.

Anthropic raises $450M to build next-gen AI assistants

- Anthropic, an AI safety startup, secures $450M in Series C funding led by Spark Capital.

- The round values Anthropic at over $4.1B and includes investments from Google, Salesforce, and Zoom.

- Anthropic aims to develop "next-gen" AI systems focused on safety, reliability, and honesty.

- Zoom partners with Anthropic to build customer-facing AI products, following a similar collaboration with Google.

Microsoft announces Windows Copilot, an AI 'personal assistant' for Windows 11

- Windows Copilot is introduced, making Windows 11 the first PC platform with centralized AI assistance.

- Bing Chat plugins are extended to Windows, enabling developers to integrate their apps within Windows Copilot.

- AI features and experiences are introduced in the Microsoft Store on Windows, and Plugins are coming to Windows.

Google to work with Europe on stop-gap 'AI Pact'

- The European Commission collaborates with Google and other major companies to develop an AI Pact.

- The goal is to address the risks associated with AI until proper legislation is implemented.

- The pact will establish basic rules or guidelines for responsible AI development, potentially including a system of labelling AI systems.

- The voluntary nature of the pact may limit its reach and effectiveness compared to actual legislation.

Photoshop Generative AI beta launched and easy to access

- Photoshop introduces 'Generative Fill,' allowing users to create visually stunning images using natural language commands.- Users can add elements, replace parts of an image, or expand image edges, offering endless possibilities

.- The feature is inspired by DragGAN research from the Max Plack Institute, but it is not yet publicly available.

- Demo videos showcase the dynamic image editing capabilities, including adjusting features of animals, objects, and people

.Google Adds Generative AI to Ads and Image Assets

- Google AI now summarizes preferred landing pages and generates relevant keywords, headlines, descriptions, images, and other assets for campaigns.

- Users can review and edit these suggestions before deployment, leveraging Google AI for better campaign performance.

- The process resembles asking a colleague for ideas, but with the assistance of Google AI.

Tool of the Week

- Zapier and OpenAI

- Martin shares his Zapier Zap, which converts audio voice notes into blog posts.

- Paul discusses a Zapier webinar that showcases real-world examples of how Zapier's go-to-market team utilizes OpenAI APIs in their sales processes.

Short Snippets

- Altman on E.U. AI Act's provisions: Unsure if they can comply, will try, but there are technical limits.

- Potential market traction for compliant AI firms in the EU.

- a16z releases "AI Canon": Mega AI resource with foundational learning and market analyses.

- PA finds the "AI Canon" awesome. Link in the show notes.

- Nvidia's stock price surges due to higher-than-expected earnings, likely driven by GPU demand for generative AI models.

- Free ChatGPT users now have web access with the search plugin, powered by Bing.