What if the songs artists love the least become the ones fans can’t live without?

In this episode of the Innovation Storytellers Show, I sit down with Amani Roberts, DJ, professor, author, and creative powerhouse, to explore where real innovation happens in the music industry—beyond technology, beyond distribution, and deep into the creative process itself.

Amani takes us behind the scenes of some of the most legendary R&B hits, revealing how experimentation, last-minute decisions, and creative risks have shaped the soundtracks of our lives. From Earth, Wind & Fire collaborating with magician David Copperfield to transform live performances, to Kool & The Gang reinventing their sound to reach #1, we unpack the unexpected ways music evolves.

But this conversation goes beyond music. Amani shares lessons on creativity, reinvention, and ownership that apply to any industry—whether you’re leading a business, building a brand, or creating something from nothing. We also dive into the business of music today, from the rise of streaming and catalog sales to how artists are navigating a world where music is consumed differently than ever before.

If you’ve ever wondered how collaboration, risk-taking, and even rejection fuel the biggest breakthroughs, not just in music but in innovation at large. This episode is for you.