Hard Seltzer is Rapidly Evolving - Here's What You Need to Know

In summer 2019, the hard seltzer category was basically White Claw, Truly, and no one else. A year later, those two remain the biggest brands, but dozens of challengers and competitors have emerged from small producers and multinational behemoths alike. What does this evolution and fragmentation mean for consumers, and what additional innovations are still out there? That's what Adam, Erica, and Zach are discussing on this week's episode of the VinePair podcast. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, iTunes, Spotify, or wherever you get your podcasts, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well.

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