By the time he started at Rhone, Adam already had some serious marketing experience (he was at Priceline before, where he was spending millions of dollars a month on their digital marketing). But when he started at Rhone, it was a totally different ballgame. On this episodes, he shares:
- Why they’ve prioritized content since day 1.
- How to use content to learn about your customers.
- Why you should focus on building a brand first.
Show Notes & Links:
- [2:33] What their marketing team looks like.
- [8:06] The books that changed his outlook.
- [10:01] Why he still reads every single review that comes through.
- [14:01] How to think about content from the very beginning.
- [27:42] BFCM advice.
Ecommerce Marketing School