11: Disrupting Comfort Footwear w/ Lusso Cloud’s Jon Buscemi

Rob met Jon Buscemi during their days at DC Shoes and formed an instant connection. But it would take over a decade for the two visionaries to finally build a company together. Although Rob tried to get in early on the Buscemi brand, even attempting to trade a $35,000 Rolex for equity, the rocket ship left without him. Fast forward to 2018, the timing was finally right to start building the comfort footwear brand that would become Lusso Cloud. Revered by celebrities like Oprah and Leonardo DiCaprio, Lusso Cloud creates the most comfortable, versatile footwear on the market. Inspired by a luxury hotel slipper worn by Justin Bieber on the streets of New York, Lusso Cloud launched in 2020 to a market ripe for disruption in the comfort space.

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