#381: The Accident That Changed How Cyrus Rustom Sees Risk, Discipline & Life

This episode isn't about motivation. It's about perspective.

Cyrus Rustom shares the moments that reshaped how he sees life — from joining the Marines at 16 to escape chaos at home, to surviving an accident he was certain he wouldn't live through, to rebuilding everything afterward.

We talk about business failures, discipline myths, opening a company one week before Covid shut the world down and why real risk isn't danger — it's waiting for certainty that never comes.

This conversation isn't polished or performative.

It's about identity, loss, belonging, and what changes when you realise time isn't guaranteed.

Some decisions aren't heroic.

They're survival.

3:31 – Learning What Not to Do

5:28 – The Biggest Mistakes

09:35 – The Discipline Lie

12:37 – The Start of Boxica

14:32 - Worst Timing Possible

16:12 – Making People Feel Welcome at The Gym

24:05 – Entrepreneurship

24:52 – What is Success?

36:27 - I Joined the Marines at 16

39:35 – The World of the Marines

54:44 - Crushed Between Two Vehicles

1:01:42 - Perspective Saved Me

1:05:27 - Leaving Was Lonely

1:07:42 - I Wouldn't Change What Happened

Show Sponsors:

AYS Developers: A design-focused company dedicated to crafting exceptional homes, vibrant communities, and inspiring lifestyle experiences. https://bit.ly/AYS-Developers

Follow Spencer Lodge on Social Media

https://www.instagram.com/madeindubaipodcast/?hl=en

https://www.instagram.com/spencer.lodge/?hl=en

https://www.tiktok.com/@spencer.lodge

https://www.linkedin.com/in/spencerlodge/

https://www.youtube.com/c/SpencerLodgeTV

https://www.facebook.com/spencerlodgeofficial/

Follow Cyrus Rustom on Social Media

https://www.instagram.com/coachcyrus/

https://www.instagram.com/boxica/

https://www.linkedin.com/in/cyrus-rustom-350a7098/?originalSubdomain=ae