Nathan Phillips is the co-founder of the NY agency Technology Humans and Taste.  Prior to becoming a copywriter, he worked in the performance art world, starting out in the world of improv. These are the experiences he brings to his agency where strategy is all about opening up possibilities, rather than the traditional approach of a finely tuned focus and creativity is something that is always on and if creatives aren't working on client work they are developing ideas for the agency's content arm. One particularly interesting initiative is the agency's databank/database of truths which is part of an ongoing process to collect,(sessions every Friday) archive, and use.