State of People Analytics with Madeline Laurano

What prompted this study between Aptitude Research and HireRoad?

What was the knowledge gap in the industry that you wanted to uncover?

Talk me through your survey process — format, audiences surveyed, titles, and number of respondents.

What, in your opinion, were the biggest takeaways from this study?

What surprised you the most in terms of respondent feedback?

The study revealed that only 1 in 3 companies are using people data in their recruitment process. What’s their reasoning?

What are the consequences of not using people data in recruitment?

Of those companies that are leveraging people analytics in their hiring process, how exactly are they using it?

What’s the ROI for companies using people analytics in recruitment, versus those who aren’t?

How is HireRoad making it easier for hiring teams to leverage people analytics?

The survey revealed that many companies think people analytics are only for enterprise-level companies with big teams and big budgets. How is HireRoad making this data feasible for smaller companies?

What’s your advice to companies not yet leaning into people analytics as part of their recruitment process?