The Rollup

Onboarding 100 Million Users to Crypto with Steven Goldfeder and Derek Chiang

Aug 21, 2025
Guest
Derek Chiang
Guest
Steven Goldfeder
Steven Goldfeder, the CEO of Offchain Labs and a visionary in Ethereum solutions, teams up with Derek Chiang from ZeroDev, who focuses on enhancing Web3 usability. They discuss the hurdles of onboarding users to crypto, including the critical UX challenges. Their partnership aims to deliver gasless transactions and seamless cross-chain experiences. The conversation also touches on innovative security measures replacing traditional seed phrases, emphasizing a user-friendly approach to encourage mainstream adoption of blockchain technologies.
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INSIGHT

Solve UX By Building The Stack

  • Offchain Labs sees solving UX and fragmentation as the next big problem after scaling.
  • Integrating vertically across the stack lets them build cohesive user experiences.
INSIGHT

UX Demands Cross‑Layer Coordination

  • Web3 UX cannot be solved at a single layer; it needs coordination across wallet, chain, and bridging layers.
  • Derek argues holistic stack work unlocks seamless UX improvements.
ADVICE

Abstract Gas And Authentication For Users

  • Expect gas abstraction so apps can pay gas in the token users already hold.
  • Expect passkeys, phone, and email auth to replace seed phrases without sacrificing security.
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