Breaking Through in Cybersecurity Marketing Threat Research and Marketing are Friends! with Tricia Howard
Enter the Cyber Guardians Galaxy! Yes, you heard that right! A universe where every byte and bit is a star in the digital cosmos, and lurking in the vast expanse are cosmic threats, darker than the void of space itself. But fear not, for we have our very own assembly of Avengers, the valiant warriors of the web, our cybersecurity practitioner superheroes! Well, at least that is according to Tricia Howard, Senior Technical Writer II at Akamai Technologies, also known across the digital domains as "TriciaKicksSaaS." Today, she joins Maria and Gianna to share tales of digital daring-do, and insights into how threat research and marketing can work together that sparkle brighter than infinity stones, all while bringing her unique blend of theatrical flair to the show!
Episode Takeaways:
- Humor can be a powerful tool in cybersecurity marketing, helping to engage and connect with the audience.
- Drawing inspiration from consumer brands can bring a fresh and creative approach to cybersecurity marketing.
- Building trust and strong relationships with researchers is crucial for effective collaboration in cybersecurity marketing.
Episode Highlights:
- [04:11] Using Humor in Cybersecurity Marketing
- [05:29] Bringing Consumer Brand Inspiration to Cybersecurity Marketing
- [07:20] Tricia's Role at Akamai and Building Trust with Researchers
- [09:32] Working Internally with Researchers and Creating Partnerships
- [11:23] Collaborating with Threat Researchers at Akamai
- [18:24] Collaboration and Technical Expertise in Research
- [19:20] Managing the Research Process and Protecting Researchers' Reputations
- [20:36] The Importance of Researchers' Brand and Corporate Reputation
- [22:00] The Excitement and Learning Opportunities in the Role
- [24:26] Integrating Threat Research into Marketing at Startups
- [26:43] Balancing Time Pressure and Content Creation in Threat Research
Links and References:
Join Us at RSA 2024:
Remember to join the Cybersecurity Marketing Society's party at RSA 2024 on May 5th, at Novella San Francisco. Secure your tickets on our website and enjoy the best party for cybersecurity marketers!
For more insights and discussions from our guest:
About Tricia Howard:
Tricia Howard, a theatre degree holder, shares her unconventional journey into the cybersecurity world. Starting in inside sales and eventually finding her passion in cybersecurity marketing. Check her out on LinkedIn and YouTube.
Be sure also to follow our hosts on LinkedIn:
Join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, or on our podcast LinkedIn page, and keep up with us on Twitter.
Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. Remember to subscribe for weekly insights and stories from the forefront of cybersecurity marketing. See you in the next episode!