On this week's podcast, I’m delighted to welcome Nima Mirpourian, the multifaceted founder of Will Be Live, a personal branding and talent management firm that assists a diverse clientele of CEOs, creators, and entrepreneurs in enhancing their social presence and establishing new ventures.

Hailing from Tehran, Iran, Nima's remarkable journey began with studying Science at university and delving into cell biology before achieving success in corporate consulting. However, the advent of the COVID-19 pandemic led him to a serendipitous new direction, culminating in the launch of his start-up, Will Be Live.

Upon my arrival in Austin, I had the pleasure of meeting Nima, where I was immediately captivated by his personal story, profound connection to nature, and compassionate, generous spirit. A knowledgeable and enthusiastic expert in social strategies, Nima has graciously shared valuable insights that have benefited my podcast branding.

As we sat down for a face-to-face conversation just prior to the kickoff of SXSW 2023, we explored the nuances of personal branding and social storytelling. For anyone seeking to elevate their LinkedIn profile or personal brand, Nima offers invaluable resources and is undoubtedly a worthwhile connection.

Time codes

00:00 Intro

02:45 Who is Nima?

04:22 What made Nima, Nima?

08:00 Nima discusses his early career path 

11:00 How his value of service was formed 

13:45 Nima describes how his dinner party concept emerged

19:00 The impact and value of his ‘thank you’ dinner party series 

23:00 Easy laughers!

25:00 The longer-term impact of his dinner party series 

27:45 The back story to launching Will Be Live 

32:30 Why he called it Will be Live 

33:30 How he works with executives to raise their authentic voices and the process

35:30 Will Be Live’s difference to Corporate PR and 

38:27 The two aspects of the business 

40:30 Nima explains the role of talent management

42:00 The type of talent Nima engages

45:00 The industries Will Be Live focuses on 

46:40 Perspective on Value, Community, and Audiences

48:40 On the anchor of climbing and nature 

Links 

Linkedin 

Will Be Live 

Resources

Links 

Gill Scott Heron 

Free Solo

180 South 

Let my people go surfing

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