'All about effectiveness': The Future of Media preview with Nick Manning

Over the past year, The Media Leader has been championing three key issues facing the media industry: declining trust in media, sustainability, and the talent crisis.

Those issues have frequently been discussed in this podcast and our coverage this year. At last October’s The Future of Media conference, we held a debate on what we should champion and those were the topics chosen by the audience.

And in just a few days at The Future of Media this year, it's time to debate the most important aspects of media and advertising to zero in on for progress in 2024.

To preview this year's event in London, columnist and media agency founder Nick Manning joins Jack Benjamin and Omar Oakes to unpack the key issues facing the media industry.

The trio discuss whether progress has been made in the past year on trust, sustainability, and talent, and Nick makes his case for why he believes effectiveness is at the core of all issues facing media.

“I have a long-held belief that the only solution to the lack of trust in the media ecosystem from a client point of view is in proper effectiveness measurement; that requires absolute transparency," he said.

The group also takes a look at the latest drama at GB News, the forthcoming Telegraph sale, and what now for ads on Netflix with the exit of commercial boss Jeremi Gorman.

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This episode was edited by our production partner Trisonic.

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