LinkedIn Ads Show LinkedIn Ads Predictive Audiences
Here were the resources we covered in the episode:
How to get the best match rates from LinkedIn list uploads
LinkedIn's description of Predictive Audiences
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Show Notes: Episode Summary
In this episode of the LinkedIn Ads Show, AJ Wilcox dives deep into the new feature of LinkedIn Ads: Predictive Audiences. Here are the key discussion points:
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Introduction to Predictive Audiences:
- Predictive Audiences are replacing the traditional lookalike audiences on LinkedIn.
- They dynamically update and allow more control over audience matching using a slider.
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Testing Predictive Audiences:
- AJ shares insights from his tests comparing seed lists with predictive audiences.
- He highlights a significant drop in audience size when applying specific targeting criteria.
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Performance Insights:
- Despite smaller audience sizes, predictive audiences showed higher click-through and conversion rates compared to standard audiences.
- Discussion on how predictive audiences might be leveraging LinkedIn’s AI to focus on intent signals rather than traditional targeting facets.
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Audience Composition Analysis:
- Comparison of job functions, company sizes, and industries between seed lists and predictive audiences.
- Notable shifts in audience composition, with predictive audiences often deviating significantly from the original seed list.
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Listener Interactions:
- AJ reads a positive review from a listener, highlighting the impact of the podcast.
- Encouragement for listeners to leave reviews, join the LinkedIn Ads Fanatics community, and participate in discussions.
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Practical Tips:
- Recommendations for setting up predictive audiences with clean seed lists and appropriate guardrails.
- Advice on leveraging audience insights for better campaign performance and understanding.
Call to Action: Join the LinkedIn Ads Fanatics community to deepen your expertise and engage with other LinkedIn Ads professionals. Subscribe to the podcast for weekly insights, and leave a review on Apple Podcasts to show your support.
Review and Connect: Listeners are invited to leave reviews, send questions or feedback via email at podcast@b2linked.com, or message AJ directly on LinkedIn. AJ’s DMs are open for any inquiries and suggestions.
Listeners interested in advanced LinkedIn Ads strategies and real-world performance data will find this episode particularly insightful.
Show Transcript:
For the full show transcript, see the show notes page here: Episode 141