#28: John Mark McMillan—How to Make Promotion a Part of the Creative Process

The biggest challenge creative people face isn’t making something meaningful, it’s figuring out how to share it without feeling like a sellout. Whether you’re an artist, entrepreneur, or thought leader, there comes a point when the art alone isn’t enough. You realize that if your work is going to make an impact, you have to learn how to promote it. But how do you do that without compromising your voice or turning into a walking ad? 

 

In this episode, musician and songwriter John Mark McMillan joins hosts Donald Miller and Kyle Reed to unpack that exact tension. With more than 20 years of music and 10 albums behind him, John Mark shares how he finally merged the art and the business without losing his authenticity. You’ll hear his story of personal and creative transformation, how he learned to lead his own vision, and why real connection (not just attention) is what makes art last.

 

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Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!