#323 The Evolution of Data Literacy & AI Literacy with Jordan Morrow, Godfather of Data Literacy

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Sep 25, 2025

Join Jordan Morrow, the 'Godfather of Data Literacy', as he shares insights from his extensive experience in the field. He discusses the critical role of communication in data literacy, how to develop effective training programs, and the nuances of AI literacy. Morrow emphasizes the importance of change management and measuring real value, offering practical prompt engineering tips for AI. He explores how data literacy impacts everyday decisions and encourages bite-sized learning to foster continuous growth, alongside potential pitfalls of AI reliance.

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INSIGHT

Communication Is The Secret Sauce

Communication is the secret sauce that makes data and analytics initiatives succeed.
Data fluency lets people have conversations without looking like deer in headlights.

ADVICE

Make Behaviour Change The Objective

Define the objective as changing people's behaviour, not just teaching a course.
Communicate what's in it for learners and ensure leaders truly buy in before launching.

ANECDOTE

Internal Training Sparked Broad Adoption

Jordan implemented storytelling and decision-making training at his company to increase AI adoption.
Non-technical staff rapidly used AI, built agents, and drove business value from their roles.

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Data literacy and AI literacy are becoming essential skills in today's digital landscape. As organizations collect more data and deploy AI solutions, the ability to understand, interpret, and make decisions with these tools is increasingly valuable. But how do we develop these skills effectively across an organization? What does successful implementation of data and AI literacy programs look like in practice? The journey to becoming data literate doesn't require becoming a data scientist—it's about building confidence and comfort with data in your specific role. From change management strategies to measuring real value, understanding how to foster these skills can transform both individual careers and organizational outcomes.

Jordan Morrow is known as the "Godfather of Data Literacy," having helped pioneer and invent the entire field. He is also the founder and CEO of Bodhi Data and currently is the Senior Vice President of Data & AI Transformation for AgileOne, helping to utilize data and AI in the total talent management space.

Jordan is a global trailblazer in the world of data literacy and enjoys his time traveling the world speaking and/or helping companies. He served as the Chair of the Advisory Board for The Data Literacy Project, has spoken at numerous conferences around the world, and is an active voice in the data and analytics community. He has also helped companies and organizations around the world, including the United Nations, build and/or understand data literacy.

In the episode, Richie and Jordan explore the progress and challenges in data literacy, the integration of AI literacy, the importance of storytelling and decision-making in data training, how organizations can foster a data-driven culture, practical tips for using AI in meetings and personal productivity, and much more.

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