Marc H. Morgenstern, Founder and Managing Partner of Blue Mesa Partners, sits down to discuss why telling the right story is the beginning of any sale, as well as how selling encyclopedias door-to-door helped him to understand the importance of “emotional buy-in” for closing deals.
Morgenstern and host of #ThePlaybook, David Meltzer, chat about a range of topics including why Marc looks towards The Grateful Dead for philosophical insights and guidance, the benefits of repetition during a negotiation, as well as why dealmakers need to lead with emotion and close with analysis. Morgenstern also shares some of the most valuable negotiation tips from his book, The Soul of the Deal: Creative frameworks for buying, selling, and investing in any business.
The Playbook With David Meltzer