Following your true calling and pursuing your passions is crucial for success, even if it means taking risks.
Embrace self-doubt as a normal part of the human experience and manage it by staying engaged in the present and creating valuable content that resonates with your target audience.
Deep dives
Finding Your Path and Discovering Your Passion
Marie Forlio shares her personal journey of finding her passion and purpose in life. After working in various fields, she stumbled upon life coaching and realized it was her calling. She took a leap of faith, leaving her job to become an entrepreneur, and started immersing herself in the world of direct response marketing. Marie's story highlights the importance of following your true calling and pursuing your passions, even if it means taking risks.
Overcoming Self-Doubt and Finding Your Voice
Marie discusses the common struggle of self-doubt and finding your own unique voice in a crowded online world. She advises embracing self-doubt as a normal part of the human experience that doesn't go away even with success. Marie suggests managing self-doubt by staying engaged in the present moment and focusing on creating valuable content that helps others. She also encourages expressing ideas in multiple ways to develop a distinct voice that resonates with your target audience.
Identifying Your Ideal Audience and Building Relationships
Marie emphasizes the importance of identifying your ideal audience and understanding their needs and desires. She advises creating a list of places where your target audience hangs out, such as magazines, websites, or online communities. Marie suggests seeking opportunities to add value to these platforms by offering free trainings, content, or discounts. By building relationships and providing value to their audience, entrepreneurs can attract and connect with their ideal clients and grow their email list.
Strategies for Streamlining Content Creation
Marie shares two strategies for streamlining content creation. Firstly, she recommends maintaining a database of questions that people ask, which can serve as inspiration for creating valuable content. Secondly, she suggests batching content creation by dedicating specific time periods to create multiple pieces of content at once. This approach allows for focused and efficient work, reducing stress and increasing productivity. Marie also advises aligning content creation with the goal of building an email list to ensure a strong and consistent approach.
Today I’m beyond excited to introduce you to a mentor of mine and a great friend, Marie Forleo! Marie is not only a bestselling author, entrepreneur, and online marketer, she is also the founder of an award-winning weekly online show, Marie TV.
With nothing more than a dream, a laptop, and passion, Marie has created a multi-million dollar empire from scratch. She’s even been interviewed by Oprah on Super Soul Sunday, where Oprah referred to her "as a thought leader for the next generation."
I can trace my own online success directly to Marie, who had a huge impact on me as I transitioned from working with Tony Robbins into venturing out and starting my own business.
In this episode of The Online Marketing Made Easy Podcast, Marie shares her own inspiring success story with us, and also provides some tips and strategies which will help take your own business to the next level.
In this episode, here’s what we’ll cover:
How Marie got her start and what she does in her business.
How she made a living while she pursued her passions.
The conventional wisdom she chose to ignore.
How to quiet self-doubt while building your business.
Advice for those struggling to find their own voice.
A simple brain exercise that is a great creative workout.
How to figure out who your ideal audience is.
How to streamline content creation so it's not so overwhelming or painful.