In this episode of Perpetual Traffic, Ralph and Kasim are joined by John Moran, who shares insights on optimizing ad spend and maximizing marketing effectiveness. Key takeaways include understanding new user count and search categories to optimize ad spend, using short-form video content in Facebook and Instagram for better results, and utilizing tools like Buy the Numbers in Shopify to track important key performance indicators (KPIs). John provides valuable tips for minimizing ad spend while achieving maximum results in marketing campaigns.

Chapters:

00:00:00 - Scaling New Cold Users for Incremental Growth
00:02:31 - Buy the Numbers Shopify App for Customer Metrics and Growth
00:10:42 - Importance of Collaboration between Marketing and Finance
00:13:14 - The Ultimate Toolbox for Shopify Store Performance Tracking
00:16:10 - Affiliate Links and Tesla Wins: A Conversation about Credibility
00:20:16 - The Importance of Failure and Anxiety in Learning
00:26:30 - Data-Driven Attribution Challenges in Google Ads
00:28:37 - Maximizing P Max: Identifying Starting Point and Successful Marketing Channels
00:31:22 - Practical Example of Scaling Marketing Channels
00:34:35 - YouTube vs. Cash: Scaling and Proving ROI
00:37:45 - The Fallacy of Clean Data in Marketing
00:43:28 - Identifying Healthy Benchmarks for Effective Scaling
00:47:36 - Embracing a Systems Thinking Approach in the Industry
00:54:44 - Video Teases Actionable Tip for Starting Off and Skipping Ahead to Advanced Step
00:58:20 - Google's Ad Insertion Tactics Reduced Click Engagement and Increased Overspending
01:03:54 - Scaling Your Ad Spend: How to Efficiently Manage Your Budget Across Channels
01:05:59 - Tips for Overspending and Audience Targeting in Advertising

Tools Mentioned:

LINKS AND RESOURCES:

Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

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Mentioned in this episode:

Tier 11 Data Suite

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