217. Crisis Coverage w/ Elizabeth Yin - Investing After 1 Zoom Meeting, 2nd & 3rd Order Effects of The Virus, and Why "Market Pull" is Critical
Apr 20, 2020
auto_awesome
Elizabeth Yin, co-founder of Hustle Fund and a venture capital expert, shares her insights on investing in a rapidly changing landscape. She discusses the impact of the pandemic on various sectors, revealing which emerging businesses she's bullish or bearish on. Yin explains how she can make quick investment decisions after just one Zoom meeting and critiques the traditional early-stage funding process. She also explores innovative funding models, emphasizing the importance of adaptability and understanding product-market fit in uncertain times.
Elizabeth Yin emphasizes the rapid decision-making in early-stage investing, allowing for quick funding based on one Zoom meeting without extensive diligence.
The podcast discusses how the pandemic has shifted the venture capital landscape, requiring entrepreneurs to adapt strategies to meet emerging market demands.
Deep dives
David Rabi and Tovala's Growth
Tovala, a meal kit company led by CEO David Rabi, has experienced significant success, achieving profitability for three consecutive months and exceeding nine figures in revenue. Their latest venture involves a partnership with Costco, which marks a significant expansion for the brand. This collaboration allows Tovala to reach a wider audience by showcasing their meal kit offerings across the country. Rabi attributes their success to addressing customer needs by providing high-quality meals that can be prepared quickly, making dining convenient for busy consumers.
Elizabeth Yin's Journey to Venture Capital
Elizabeth Yin, co-founder and general partner at Hustle Fund, shares her unconventional path into venture capital, highlighting her background as a startup founder before joining the VC world. Initially unaware that venture capital was her calling, she learned from her experiences as a product marketing manager at Google and at 500 Startups. While reflecting on her struggles as a founder, she realized the challenges faced by early-stage startups in securing funding, which motivated her to create an investment firm focused on pre-seed opportunities. Her story exemplifies the determination and insights that entrepreneurs bring to the investment landscape.
Investing in Pre-Seed Startups
Hustle Fund operates as a pre-seed fund, providing small investments of around $25,000 to startups that may have minimal traction or revenue. Yin believes in a diverse portfolio strategy, aiming to support early-stage companies that demonstrate potential despite limited data. By focusing on providing value in the form of network access and quick decision-making, Hustle Fund aims to empower scrappy entrepreneurs. Yin emphasizes the importance of acting swiftly in investment decisions, as the early-stage landscape often requires rapid adjustments and adaptations from both investors and startups.
Adapting to the Pandemic's Impact
The pandemic has drastically affected the venture capital landscape, with investors needing to reevaluate how they assess opportunities amidst shifting market conditions. Yin highlights that companies in sectors reliant on in-person interactions have faced severe customer acquisition challenges, unlike past recessions where businesses could still engage with customers. She advises entrepreneurs to embrace agility and adapt their strategies quickly based on market demands. By maintaining a focus on solving critical, immediate problems rather than merely efficiency, founders can position themselves for success during these unpredictable times.
Elizabeth Yin of Hustle Fund joins Nick on a special Crisis Coverage installment to discuss Investing after 1 Zoom Meeting, 2nd & 3rd Order Effects of the Virus, and Why "Market Pull" is Critical. In this episode, we cover:
Tell us a bit about your background and path to venture
Why'd you leave 500 and start Hustle Fund?
What is the thesis at Hustle Fund?
From a macro standpoint, how do you think the pandemic effects the venture landscape?
What were some trends you were following, prior to the virus, that have accelerated in this environment?
What are some that have regressed?
What are some non-obvious sectors or business types that you're bullish on?
Due to maybe second and third order effects of the virus, what are some sectors you are bearish on?
You’ve said that you can make a decision after one Zoom conversation in 48 hours. Without much time to conduct diligence on the company and its founders, how are you able to get conviction so quickly?
Many of us are trying to figure out how to invest w/o meeting founders in-person... what are some of the key things you’re listening that help you make a quick decision w/o having met the founder?
NFX's launched a new application process where startups can apply for funding, give up 15% equity and receive a funding decision in 9 days? What are your thoughts?
You've stated that long term success for you is in changing the way that early stage VCs invest and think about investing. What's wrong w/ early stage investing and how do you see it changing over the next decade?
I appreciate your contrarian belief that the best startups will be founded outside the Bay Area. Why do you think this is the case?
Are there specific areas/geos you're focused on?
I want to talk about this concept of "market pull"... Can you define “market pull” for the listeners and how you assess whether a startup has it or not?
What advice do you have for investors/fund managers as we proceed amidst a very uncertain future?