Dr. Jennifer Aaker and Naomi Bagdonas of Stanford Graduate School of Business discuss their new book on humor and share how a bit of levity can make stories more engaging, memorable, and impactful.

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© 2020 Future of StoryTelling, Corp.

Produced by Future of StoryTelling, Corp.

124 West 13th Street

New York, NY 10011

Founder and CEO, Charles Melcher

Executive Producer, Carolyn Merriman

Associate Producer, Luke Gernert

in collaboration with Charts & Leisure

Founder, Jason Oberholtzer

Executive Producer, Mike Rugnetta

Editor, Garrett Crowe

Mix and Music, Michael Simonelli

With special thanks to Jennifer Aaker, Naomi Bagdonas, Nicole Aw, Joy Pantorillo, Bonnie Eldon, Shannon Fanuko, Meghal Janardan, Zoe Margolis, Vanina Morrison, and Megan Worman.