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Maruti Suzuki's recent sales record and market share decline, creation and success of Nexa sub-brand, past challenges and current strategies to bounce back.
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Quick takeaways
- Maruti Suzuki's market share has declined from 51% in FY20 to 43% currently, but analysts are optimistic based on the company's past ability to recover from a similar situation in FY13.
- Maruti Suzuki's sub-brand Nexa initially struggled, but the premium hatchback Baleno helped increase market share to over 50%, however, Nexa now faces challenges with sales plateauing and a lack of new products.
Deep dives
Maruti Suzuki's monthly sales record and market share decline
Maruti Suzuki achieved a new monthly sales record by selling 1.99 lakh vehicles in October. However, the company's market share has declined from 51% in FY20 to 43% currently. Despite this decline, analysts remain optimistic about the company's prospects based on its previous ability to recover from a similar situation in FY13 when its market share dropped below 40%.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode