On our latest episode, Alex McArthur, Chief Marketing Officer at Kizik, and Jimmie Stone, Vice President and Global Head of Creative Shop at Meta, leaders in marketing innovation, delve into the transformative power of customer connection and AI in marketing. They share insights on Kizik's unique approach and the role of creativity in reaching diverse audiences. They look at the future of footwear marketing and how AI is reshaping creative strategies.
Key Takeaways:
(03:07) Kizik, the hands-free shoe company.
(06:19) Kizik's marketing strategy for the younger audience.
(07:21) Creative advertising for Kizik.
(08:17) Customer feedback and video survey usage.
(13:20) The importance of original content in marketing.
(17:31) AI's role in creative processes and marketing.
(22:26) 'Conversational marketing' and brand alignment with community culture.
(25:55) Future trends in footwear and marketing.
(30:10) Creativity, customer connection and the future of marketing.
Resources Mentioned:
Kizik
#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing
Meta Business, Innovation and Technology Podcast