
Sharp Tech with Ben Thompson (Preview) Apple And Its Lack of Vision, The Transformation of United Airlines, Q&A on Grok, Meta, and Streaming Economics
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Jan 16, 2026 The discussion kicks off with a call for Apple to embrace its Vision Pro, particularly in live sports broadcasting. A historical look at sports on TV reveals the importance of diverse camera angles for viewer engagement. Challenges like content scarcity and jarring edits that disrupt immersion are critically examined. Additionally, insight into United Airlines' tech-driven revival offers a fresh perspective on corporate transformations. The conversation wraps up with thoughts on Meta, streaming economics, and a little venting about the Packers.
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Content Scarcity Is Killing Vision Pro
- Apple has produced too little Vision Pro content since launch, harming adoption.
- Ben says scarcity undermines any chance of building a user base and developer ecosystem.
Overproduced Cuts Break Immersion
- Apple is overproducing immersive videos by editing them like TV, which breaks immersion.
- Ben argues cuts and replays discombobulate viewers and ruin the
Courtside Moments Illustrate The Goal
- Ben recounts courtside feelings of watching Giannis and LeBron to show how being there feels visceral.
- He uses those memories to explain what Vision Pro should emulate, not mimic TV editing.
