Episode 245: Aye Moah - Co-Founder & CEO, Boomerang

We have such a great and inspirational story to share with you from this interview with Moah, who prefers to go by her last name btw. It goes something like this - immigrant founder, attends MIT, starts to build a career in User Experience (UX), becomes the co-founder of a category creating product, where she is now the CEO, and the company proceeds to grow with very little capital raised… and it’s generating about $10M a year with only 11 employees. I don’t know about you, but this is definitely the type of business that I find inspirational. It’s proof that you don’t need to raise gobs of venture capital to be successful. Boomerang makes productivity tools and I’m assuming many people in our audience are familiar with their Gmail plugin that lets you schedule emails to send later, track emails, and other useful features. Well, another piece of their product, which I’m really excited about, is their scheduler product. Ironically, after we recorded this episode, there was a debate on Twitter about the etiquette of sending out scheduling links like Calendly. I think it comes down to a personal preference, but I’ve definitely struggled with this approach, as I feel like I’m asking someone to take on the burden of scheduling a meeting with me when I’m usually the one requesting it. I even took the step of surveying my LinkedIn connections about scheduling links and the majority of the people felt like it was part of the norm now and a timesaver. However, I still struggled with the process. Well, Boomerang has fixed my dilemma with their scheduling product, as it allows you to send available times in an email to review and the recipient can just click on the time in the email that works and it’s done… meeting booked. It saves me a ton of time and in return, it’s not expecting the other party to click on a link, which takes them to a website to book time on your calendar. This experience works much, much better for me and I highly recommend that you check it out. In this episode of our podcast, we cover: * How having a design / UX background has helped Moah as an entrepreneur. * Her story growing up and coming to America to attend MIT, plus her experience as a designer at tech companies. * The background story of Boomerang from the early days to its incredible launch and the company’s continued innovation and progress. * Lessons learned from transitioning into a CEO position. * Her experience as an angel investor with ANGELS.vc. * And so much more. If you like the show, please remember to subscribe and review us on iTunes, Soundcloud, Spotify, Stitcher, or Google Play.