Hidden Brain

Success 2.0: Taking the Leap

May 1, 2023
Join economist John List, renowned for his insights into decision-making, as he examines the fine line between perseverance and stubbornness. He discusses the importance of knowing when to pivot instead of simply pushing through, addressing the emotional complexities of quitting and navigating career changes. List also shares personal stories that highlight how societal pressures influence our decisions and the significance of understanding when to let go for greater happiness. His fresh perspective challenges conventional wisdom about success.
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ANECDOTE

Miraculous Lauda Comeback

  • Niki Lauda survived a horrific 1976 crash and returned to racing 40 days later.
  • His comeback exemplifies cultural praise for persistence even after near-death injury.
ANECDOTE

Clear Skies Bill Collapse

  • John List worked on the Clear Skies Act at the White House and poured months into the bill.
  • The bill failed in committee because both parties wanted different changes and it had no supporters there.
ANECDOTE

Lyft Pink Experiment

  • At Lyft John List ran experiments showing a proposed membership program barely changed ride behavior.
  • Lyft still launched Lyft Pink, and the program underperformed as the experiments predicted.
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