Robert Algeri is the Co-founder of Great Jakes, a website and brand design agency that builds the world’s most advanced—and effective—websites for law firms. At Great Jakes, Robert and his team believe that no two attorneys are the same. That’s why they help create small, highly customizable websites for each attorney that can fit within the firm’s larger website.
In addition to his legal marketing work at Great Jakes, Robert is an author, speaker and active member of the legal marketing community. Over the years, he’s held multiple board and committee positions in the Legal Marketing Association. His writing has appeared in LMA’s Strategies Magazine, ALM’s Marketing the Law Firm and The National Law Journal. Robert co-authored the whitepaper “Market Positioning for Law Firms” to help firms differentiate themselves from competitors.
In this episode:Strong market positioning is essential for developing your law firm and distinguishing it in the eyes of potential clients. The key to doing so? Narrow down your firm’s focus area to highlight your expertise.
According to Robert Algeri, marketing demands are rapidly evolving with new technological advancements. By demonstrating your specialized expertise, you can eliminate competition and attract the attention of your ideal clients. So how exactly can you narrow your firm’s focus?
In this episode of Spill the Ink, Michelle Calcote King talks with Robert Algeri, Co-founder of the marketing agency Great Jakes, about strategies you can use to gain strong market positioning for your law firm. Robert discusses the three different types of positioning, his approach to digital marketing and how you can generate more revenue by focusing on your expertise. Stay tuned.