SIMPLE brand With Matt Lyles Melanie Deziel - Prove It: Exactly How Modern Marketers Earn Trust
In this week’s episode of the SIMPLE brand podcast, I talk with Melanie Deziel, author of Prove It: Exactly How Modern Marketers Earn Trust!
Melanie was on the show all the way back in episode 13 where we discussed her first book, The Content Fuel Framework.
This time she’s back to discuss her new book - Prove It: Exactly How Modern Marketers Earn Trust.
There's a simple framework to follow to help you craft your promises and back up each claim your brand makes. Melanie and I discuss that framework to help you not only craft the right promise to your customers but also to create and deliver the right content that proves your promise without you simply saying, “Hey! Trust me!”
Some of the topics we discuss include:
- Customers want to be able to trust brands so there’s an opportunity for your brand to stand out from the crowd
- Why there’s such a lack of trust from consumers today
- The three different types of content to create to back up your brand’s claims
- How to understand the claims that our brand is already making
- The difference between objective and subjective claims
- The five types of claims brands can make
- Why brands need to be careful about liberally saying they’re committed to social causes
- How to prove to your customers that you deliver a simple and convenient customer experience
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