Last week, we talked about what’s up with Facebook - and this week we’re taking a look at what’s happening with Google post iOS 14.5/ATT. What is changing, what is working with creatives, reporting and day to day ops - and what is a big hot mess right now?

It’s been just over a month since Apple pulled the trigger on iOS 14.5 - and in this episode we wanted to highlight the key changes that we are seeing with Google Ads/UAC.

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By the way, we go into this in much much more detail in our workshop series Mobile Growth Lab - where we share case studies, examples and data around what is happening. Recorded sessions from the Mobile Growth Lab are available right now. See more details here: https://www.notion.so/Mobile-Growth-Lab-2021-Recorded-Sessions-7132fcdf1d8b4d98a4a91c624423b94f

(You can also just join the waitlist for the next edition here: http://MobileGrowthLab.com ).

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KEY HIGHLIGHTS

🛠️ We’re able to run campaigns & optimize for events without Firebase
🌼 Way more ‘modeled’ events
🎚️ No hard cap on 8 campaigns
🧮 No tROAS. Only tCPA, tCPI
🗺️ No such thing as conversion value mapping or setup
🔌 No way to plug in MMPs - at least right now
🔥 Reporting is a huge mess
⌛ 5 day delay in reporting

Show notes: https://mobileuseracquisitionshow.com/episode/the-state-of-google-ads-uac-post-att-ios-14-5-8-big-changes-challenges/

Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

🏋️ The state of Google Ads UAC post ATT/iOS 14.5: 8 big changes & challenges ⚙️