Top Advisor Podcast #96 – The Financial Mindset Fix: Joyce Marter on Mental Fitness for Advisors and Clients
Do your clients’ money mindsets ever drive you crazy?
Do you wish you could get them to just “think right” about their money?
What if you knew that some of your clients’ financial challenges are rooted in their DNA? Is that possible? It’s called “epigenetics.” (BTW – This is true for you too!)
In this episode, Bill Cates, CSP, CPAE interviews Joyce Marter, LCPC, CSP, author of The Financial Mindset Fix, to discuss the deep emotional and psychological factors that influence your clients’ (and your) relationship with money.
3 key takeaways:
- Money beliefs are formed early and often unconsciously. Childhood experiences, family attitudes, and even generational financial traumas (yes, epigenetics!) can shape how your clients perceive and handle money as adults.
- Financial anxiety is normal—even for high earners. Mindfulness and cognitive-behavioral tools can help your clients (and maybe even you!) shift from a scarcity mindset to an abundance mindset, leading to healthier financial decisions.
- Empathy is your most powerful tool. You don’t have to be a therapist, but being comfortable talking about the emotional side of money can forge stronger client relationships and set you apart as a true holistic advisor.
Bill and Joyce discuss:
- The strong link between mental health and financial wellness, and how unresolved emotional issues can hinder financial progress
- How financial trauma, such as job loss, debt, or family beliefs, can impact money behavior and decision-making
- Why empathy is essential for advisors when addressing clients’ emotional concerns around money
- The 12 core mindsets from her book, including detachment, responsibility, support, and abundance, and how these can positively influence client outcomes
- How mindfulness practices and cognitive behavioral tools can help clients manage financial anxiety and build long-term resilience
- …And more!
Addressing clients’ emotional relationships with money isn’t just a feel-good strategy; it’s deeply practical. When advisors acknowledge and support the intersection of mental health and financial planning, they help clients achieve not only stronger portfolios, but also a sense of holistic success and genuine peace of mind.
By expanding the conversation beyond dollars and cents to include mindset, emotion, and resilience, financial advisors become indispensable guides for their clients – chnot just to wealth, but to well-being.
Sponsors:
- SHOW SPONSOR: ProudMouth
- EPISODE SPONSOR: IronClad Family | Holistic Advisor Guide
Connect With Joyce Marter, LCPC, CSP:
Resources:
- RapidFire Referrals
- Get a copy of “The Language of Referrals”
- Get a copy of “Radical Relevance”
- Get here our new guide: The 3 R’s of Relationship Marketing
Connect With Bill Cates:
- BillCates@referralcoach.com
- Referral Coach Homepage
- Hire Bill for Coaching
- Enroll in The Cates Academy
About Joyce Marter, LCPC, CSP:
Internationally renowned mental health thought leader and financial mindset expert, Joyce Marter, considers her life’s purpose to spread the Mental Wealth; to remove the shame and stigma from both mental health and financial stress, and provide a global audience with practical strategies and tools to heal, recover, thrive, and prosper.
Joyce enjoys travel and has visited over 20 countries, with Thailand, Turkey, and Ukraine being some of her favorites. She welcomes opportunities to travel internationally to speak at large conferences or events. While she only speaks English, she has experience collaborating with a translator during her talks.