How to Succeed at Social Selling on LinkedIn with Richard Bliss

LinkedIn has become the go-to platform for social selling, with widespread adoption among professionals.

The purpose of LinkedIn is to connect with prospects and customers and build relationships, rather than entertain or distract.

The algorithm on LinkedIn is designed to trigger conversations between members, unlike other social media platforms.

Posting text-only content on LinkedIn generates more reach and engagement compared to videos or graphics.

Engaging in conversations by leaving comments on prospects' posts is more effective than sending direct messages or connection requests.

Leveraging the mentioned feature on LinkedIn can grab the attention of prospects without directly reaching out to them.

Sales Navigator can be a valuable tool for tracking and finding prospects, but it should be used in conjunction with understanding the fundamentals of LinkedIn.

Using AI tools like ChatGPT can help generate ideas for comments and responses to prospects' posts.

Authentic engagement and conversations with prospects are more important than trying to cheat the algorithm or use specific posting techniques.

Success in social selling on LinkedIn is measured by the number of people you can help and the level of enjoyment you derive from your work.